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Integrated BBM / BBA + MBA

The new-age integrated BBA and MBA in International Business is a unique programme offered by GENNEXT College. The programme has been designed with inputs by industry experts to groom students for the competitive and fast growing sector of international business. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

This programme aims at preparing students to work in an environment that requires people who not only understand the basics of management, but also understand how to succeed in a diverse, multicultural world.

BBM / BBA + MBA is better than any other conventional or technical degree (B.Tech or B.Pharmacy)

Master of Business Management Studies programs introduce students to basic concepts in Human Resources and Management such as employee retention, labor relations and problem solving. Students learn how to apply this knowledge in the field of HR. They also study ways to improve management efficiency, and how to measure the productivity of employees.

Finance is a field that deals with the allocation of assets and liabilities over time under conditions of certainty and uncertainty. Finance can also be defined as the science of money management. A key point in finance is the time value of money, which states which states that purchasing power of one unit of currency can vary over time. Finance aims to price assets based on their risk level and their expected rate of return.

Financial Management helps in understanding the financial position of the company, providing adequate protection against unforeseen risks, helps in tax planning, guiding as investor in investment planning and also in retirement planning.

All students in management studies programs take courses in business and technical writing, which provide the communications skills necessary to develop management and human resources policies. Other studies include managerial economics, organizational theory and statistics. Management studies majors can also expect to complete
courses in:

Human Resources and Management
Financial Management
Marketing Management